Today’s marketing has a strong focus on the wounded masculine energy.
This can sound like poking pain points, inciting FOMO, and shoving dollar amounts as metrics for success.
But Golden Goddess founder Heather Allison wants to change that. After a spiritual awakening, she works to make a difference in the world by guiding entrepreneurs and leaders to craft their messaging with their feminine energy.
Tune in to this new episode of The Conscious Marketer podcast — New Paradigm Business – Feminine, Soul-based and Sacred with Heather Allison.
Key points covered in this episode:
[00:02:29] The basics for feminine-based marketing. This involves speaking through your lower three chakras, writing in your authentic voice, and letting go of working through our wounds.
[00:08:54] Be gentle with yourself. Post-spiritual awakening can be terrifying. Heather Allison chose to cultivate a Facebook group with likeminded people to share her experience.
[00:11:32] Feminine energy strategies to apply. Identify your “why” and “how”. Do things that align with your target audience. Ask people how they feel instead of focusing on logic and pain points.
[00:20:35] Don’t sugarcoat. Limitlessness is a lie. Everyone goes through pain. So share your tools so that your audience can safely navigate when they meet problems. Empower them to make a choice.
[00:27:30] Figures are not a metric for success. Results can look different for everyone. It’s important to break away from the “machine” and return inward to what outcomes we truly need.
[00:33:30] The invitation to market intuitively. If you find yourself getting caught again with the pressure of a “societally perfect outcome”, strengthen your devotion to tapping into the deepest part of yourself.
Heather Allison is the Sacred Feminine, Soul + Shamanic Guide for Lovers, Leaders, Luminaries + Mystics. Her work has been described as “unimaginable transformation,” “revolutionary,” “whole-life changing,” and “by far the most important work I’ve ever done” by the women who have experienced it.
An Activator of those who are here to be Activators. The Divine Feminine guide for Divine Feminine guides. A Destiny Accelerator for those who feel they are here for a bigger impact, a beautiful life, and a Sacred Purpose.
Through her signature Mystery School, Golden Goddess, Heather teaches reality-changing Energetics and grounded, real-life tools that support everything we crave: Deeper Love, Soul Aligned and Sacred Success for entrepreneurs and leaders, clear Intuition and guidance, personal power, peace, and harmony.
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Thank you for listening!
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Richard Taubinger & Kylie Slavik