In marketing, an evergreen program gets thrown around a lot like a mythical creature waiting to be discovered. But the challenge of these programs and batch-creating content is that things become irrelevant quickly.
Times are changing rapidly, and people are moving on to the next best thing at lightning speeds. How can you stay relevant and interesting in this currently oversaturated market?
Tune in to this new episode of The Conscious Marketer podcast — Flexible Messaging for Sustained Relevancy with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
[00:02:53] Add a live component to your base program. Do live Q&As or one-on-one calls with your audience. This allows you to hear their real-time concerns and let them experience what’s working in your service first-hand.
[00:05:07] People don’t want information; they want transformation. With the rise of the Internet, people want your offer packaged uniquely and delivered in a personable way.
[00:08:32] Know what the market is feeling. What is their overall sentiment? Fear? Greed? Pain? Tap into this frequency so you’ll know how to update your messaging in a way that speaks to them.
[00:10:18] Redo your content. Now that you’ve identified the market’s psychology, see what you can change to address their current problems. Go with whatever is working, be nimble, and put service as your top priority.
[00:15:01] Question relevancy every time. For every post you make, check if it’s what people are looking for at the moment. People are looking for a reliable source who can help them navigate present issues. Be the one that they immediately turn to. The more you do it, the easier it becomes.
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New Episodes Released Every Thursday
SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST
New Episodes Released Every Thursday
KEEP LISTENING TO THE SHOW:
Episode 119: Expertly Crafting Your Story and Messaging
Feel overwhelmed by the complexities of marketing and storytelling? Tune into the latest episode where we delve into the art of crafting compelling narratives with guest Ben Patwa.
Episode 118: The Art of Selling for Non-Salespeople
Feeling uneasy about the world of sales? Dive into this episode where we demystify the art of selling, especially for those who don’t consider themselves natural salespeople.
Episode 117: Omni-Channel Marketing VS Single-Channel Marketing
Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies?
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Thank you for listening!
The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. Please help spread the movement by leaving a 5-Star Rating & Review on Apple Podcasts and by sharing this episode with using the social share buttons.
In appreciation,
Richard Taubinger & Kylie Slavik