Building an online presence can feel “salesy” at times…
But Weaving Influence CEO and author Becky Robinson strives to flip the script toward social media marketing.
It doesn’t have to feel like you’re pedaling a product.
Instead, treat it as an act of service to the world.
Tune in to this new episode of The Conscious Marketer podcast — Expanding Your Reach: How to drive social media momentum for your message, book, or cause with Becky Robinson.
Key points covered in this episode:
[00:02:51] Becky Robinson shares her blog’s humble beginnings. Even then, she aimed to help authors create influence in the world through their ideas.
[00:05:03] The attitude of the author can affect sales. The product value isn’t everything. Becky Robinson also explains the significance of authors building online connections in getting their desired results.
[00:07:08] The publisher doesn’t do the marketing. Authors tend to juggle promoting their products while doing final edits. Get preparations done before signing the contract so you can focus on your campaigns.
[00:10:02] A large permission-based email list is a metric for success. If people are willing to let you in their inbox, that means they’re interested in your work. Form connections with those who align with your content, and drop valuable messages regularly.
[00:12:48] The commitment to online marketing creates the biggest possible impact. Be active on social media for a wider reach.
[00:14:55] Becky Robinson compares social media marketing to planting trees. You may not be the one who enjoys the fruit of your creation. But do it in faith that it could make a difference to a generation beyond your lifetime.
[00:16:52] Building an online presence needs time and patience. Create a marketing strategy that brings you joy and is sustainable. A good place to start is to write a meaningful post every two weeks.
[00:18:43] Break through the noise by being yourself. Amplify your purpose, and stand out from the crowd. Also, draw in your true audience by identifying your core topics and staying consistent.
Becky Robinson is the founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders.
She has helped clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.
She is also the author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, which shares how to create the biggest possible audience for an idea, book, business, or cause.
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