Some products and services promise you 10x the results or $1M in 7 days. Sounds attractive, right?
But are these flashy tactics something you’d want to apply in your own guarantee for your products and services?
As long as you go with what’s right for you, know how to protect yourself from false claims, and be clear in what you have to offer.
Tune in to this new episode of The Conscious Marketer podcast — Making Guarantees in Your Offer with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
[00:06:04] Assess each refund request. You may not want to advertise that you’re fine with giving refunds. But if the need arises, consider your buyer’s case.
[00:07:33] Create a refund window. It can be 24 hours, a week, or even a year. Even if you have a great product, you need to set policies that won’t hurt your credit score.
[00:11:54] Protect yourself from false claims. Some people buy your product, don’t use it, and blame you for not getting results. Make your terms clear upfront.
[00:14:26] Emphasize the need for action. Tell your buyers that you don’t promise results, only a complete toolbox for them to do what they need to do. They must do their part to make it work.
[00:16:05] Add heart and soul. The most read pieces in an email are the guarantee and the P.S. Be creative and let your genuine care and personality show through your messaging.
————————————————————————————————
The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.
CONNECT WITH US
Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.
The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath
Website: https://consciousmarketer.com/
SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST
New Episodes Released Every Thursday
KEEP LISTENING TO THE SHOW:
Episode 113: The Underdog Principle In Marketing
Discover why rooting for the underdog isn’t just a feel-good sentiment but a powerful tool in shaping successful marketing campaigns.
Episode 112: The Spiritual Entrepreneur’s Playbook with Charbel Zreik
Discover how transformative experiences and dedication to inner healing can shape a mission.
Episode 111: What’s Working Now in Marketing with Richard Taubinger & Kylie Slavik
Feel overwhelmed by the rapidly evolving marketing landscape? Join us as we unravel the secrets of what’s working now in marketing!
JOIN THE CONSCIOUS BUSINESS MOVEMENT
Thank you for listening!
The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. Please help spread the movement by leaving a 5-Star Rating & Review on Apple Podcasts and by sharing this episode with using the social share buttons.
In appreciation,
Richard Taubinger & Kylie Slavik