Episode 111: What’s Working Now in Marketing with Richard Taubinger & Kylie Slavik

Nov 30, 2023 | Podcast

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EP111: What’s Working Now in Marketing 

Feel overwhelmed by the rapidly evolving marketing landscape? Join us as we unravel the secrets of what’s working now in marketing! 

Learn why the end of the year might be the best time for book launches and product sales, but perhaps not the ideal window for online courses due to increased ad spend competition. Discover how to cleverly time your offers to bypass the holiday advertisement frenzy, ensuring your message isn’t lost in the noise.

Don’t miss the insightful tips on leveraging pre-enrollment and tax incentives to boost end-of-year sales, as well as the importance of offering accountability within your programs to foster client success and retention.

Tune in to this new episode of The Conscious Marketer podcast — What’s Working Now in Marketing

Key points covered in this episode:

00:00:00 Introduction to Market Trends.

00:02:14 Seasonal Market Fluctuations. How seasons and holidays affect market trends, with a focus on end-of-year dynamics for product and book sales. The impact of ad spend and e-commerce during major U.S. holidays. 

00:05:10 Optimal Selling Times. Identifying peak times for selling and marketing strategies in January. Discussion on the importance of accountability in ensuring client success and repeat business.

00:09:51 Market and Economic Cycles. An analysis of current market conditions, and consumer behavior. The importance of timing to global economic events and online competition.

00:12:05 Audience Building for Lower Ticket Offers. The need for a larger audience when offering lower-priced products and services to ensure substantial sales and profitability. 

00:16:57 Commitment in Today’s Market. The current trend of buyers exhibiting higher commitment levels. They show up fully for programs they choose to invest in.

00:19:14 Empathy and Pricing Flexibility. The importance of empathy in understanding audience needs. Using pricing flexibility and an ascension model to navigate through varying economic conditions.


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In appreciation,  

Richard Taubinger & Kylie Slavik

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