Episode 110: Finding Vision in the Marketing Maze with Jim Niswonger

Nov 23, 2023 | Podcast

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EP110: Finding Vision in the Marketing Maze with Jim Niswonger

Feeling overwhelmed by the complexity of marketing strategies and lost in the maze of modern advertising? 

Find clarity and vision with the latest episode of our podcast, where we dive into the world of marketing with the insight of seasoned sales strategist Jim Niswonger. 

He shares his transformative journey from a 20-year career in manufacturing to becoming a marketing maestro, revealing his unique approach to helping businesses carve out their niche in the digital landscape. 

Don’t miss this opportunity to reshape your marketing vision and strategy with the wisdom of a master craftsman in the field.

Tune in to this new episode of The Conscious Marketer podcast — Finding Vision in the Marketing Maze with Jim Niswonger.

Key points covered in this episode:

00:00:00 Introduction

00:01:13 Reflecting on human experience through generational observation. Witnessing a grandchild’s development prompts deep introspection about what it means to be human and the essence of humanity.

00:05:48 The Art of Conscious Business. Drawing inspiration from Michelangelo, conscious business is likened to carving out the invisible beauty within a block of marble, revealing the core of one’s unique contribution to the world.

00:08:25 Discover your marketing path. Transitioning from a defined career path to embracing marketing can reveal a passion for showcasing others’ expertise. Recognize the shift from structured environments to the dynamic world of marketing and copywriting.

00:12:45 Connect solutions to desires. The biggest hurdle in expanding a business is often the disconnect between the solutions offered and the client’s goals. Ensure your marketing speaks to what clients truly want, aligning your solutions with their aspirations.

00:16:50 Enhancing engagement with marketing materials. Explore innovative strategies like gamified mini-courses. It boosts the consumption of marketing content, ensuring that valuable information leads to informed decisions and actions.

00:19:43 Understanding the ‘no’s in marketing. Dive into the nuanced approach of interpreting customer decisions. Recognizing that a lack of response doesn’t necessarily mean rejection, but could be an opportunity for further engagement and conversion. 

00:29:49 Finding your ‘David’ in business. Learn how to recognize and articulate the unique vision within your business. This discussion helps us see beyond the surface, validating the inherent but often hidden value in our work.

00:40:31 Building a business that builds you. Be mindful of the business you are building, as it is simultaneously sculpting a new version of you. Ensure that your business aligns with your values and visions, as it will inevitably reshape who you are.

Jim Niswonger is a seasoned Marketing and Sales Strategist with over a decade of expertise. Since June 2017, he has been dedicated to demonstrating to clients how to double their sales swiftly and effectively, offering a bold guarantee of a refund if the promised results are not delivered. His tenure at Enlightened Profits since December 2008 as a Copywriter and Marketing Strategist has solidified his reputation in assisting passion-driven experts to amplify their message and promote their offerings through skillful copywriting and strategic online marketing. 

Work with Jim Niswonger: http://EnlightenedProfits.com 

LinkedIn: https://www.linkedin.com/in/bigideasinmotion 

Facebook: https://www.facebook.com/jimniswonger7/ 

Instagram: https://www.instagram.com/niswongerjim/ 


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Website: https://consciousmarketer.com/


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In appreciation,  

Richard Taubinger & Kylie Slavik

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