Storytelling is the most powerful tool in your conscious marketing arsenal.
It can persuade the biggest audience to experience your message and take positive action while keeping ourselves clear on our purpose.
After a life-changing health diagnosis, Kyle Gray channeled his writing and performance art experience into The Story Engine, helping growing businesses craft their unique story to express their true value and scale.
This is your chance to learn the art of story and how it can take your customer’s experience to the next level.
Tune in to this new episode of The Conscious Marketer podcast — Get Your Storytelling Engine Running with Kyle Gray.
Key points covered in this episode:
00:00:00 Introduction
00:08:39 Overcome objections through storytelling. Bring up stories of your past clients’ limiting beliefs and conquering them with your offer. Open their minds to the bigger picture and how your service or product will knock over what’s holding them back.
00:13:37 The origin story shows your audience your promised transformation. Introduce the most challenging moment that pushed you to find that solution that lasts. Explain how this experience had driven you to get to where you are now – providing answers for your audience.
00:17:30 The most powerful stories are the most mundane. The craziest antics are the least relatable. You might think nobody’s listening but your experiences are universal.
00:21:43 Storytelling is like a martial art. Practice your presentation, collect different stories for different purposes, and leave out the unnecessary details or “tasty tangents” that can erode your impact.
00:35:17 Don’t let ego hinder your storytelling! Shift your mindset – storytelling isn’t manipulation when you’re entrenched in your divine purpose. You want to change the world, so pick up the tools so you can be effective in spreading your message!
Kyle Gray is a world-class presentation coach, story strategist, and author who helps coaches, startups, and executives use storytelling to better communicate their unique value, and improve sales with their audience. He combines timeless storytelling with cutting-edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call, or in conversation, both online and offline.
Connect with Kyle Gray.
Website: http://thestoryengine.co/
Twitter: http://twitter.com/kylethegray
LinkedIn: https://www.linkedin.com/in/kyle-gray-27055b33/
Instagram: https://www.instagram.com/heykylegray/
More resources from Kyle Gray.
The Story Engine Podcast: https://itunes.apple.com/us/podcast/the-story-engine-podcast/id1430123429?mt=2
The Story Engine Book: http://thestoryengine.co/book
Selling with Story Book: http://sellingwithstory.co/
The Crossroads of the Hero’s Journey and Buyer’s Journey: https://www.thestoryengine.co/crossroads-heros-journey-buyers-journey/
How to Create Content for Every Stage of the Buyer’s Journey: https://www.thestoryengine.co/content-marketing-buyers-journey/
Create 5-Minute Authority Story Mini Course: https://conversioncake.lpages.co/how-to-choose-your-perfect-story-mini-course/
The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.
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Website: https://consciousmarketer.com/
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New Episodes Released Every Thursday
SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST
New Episodes Released Every Thursday
KEEP LISTENING TO THE SHOW:
Episode 119: Expertly Crafting Your Story and Messaging
Feel overwhelmed by the complexities of marketing and storytelling? Tune into the latest episode where we delve into the art of crafting compelling narratives with guest Ben Patwa.
Episode 118: The Art of Selling for Non-Salespeople
Feeling uneasy about the world of sales? Dive into this episode where we demystify the art of selling, especially for those who don’t consider themselves natural salespeople.
Episode 117: Omni-Channel Marketing VS Single-Channel Marketing
Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies?
JOIN THE CONSCIOUS BUSINESS MOVEMENT
Thank you for listening! The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. Please help spread the movement by leaving a 5-Star Rating & Review on Apple Podcasts and by sharing this episode with using the social share buttons. In appreciation, Richard Taubinger & Kylie Slavik
