Episode 93: Marketing with Authenticity and Confidence with Nika Stewart

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A cancer diagnosis didn’t stop Nika Stewart from becoming one of the leading marketers in her field.

As the Co-founder and CEO of Streambank Media and a Video Confidence Coach, she aims to inspire entrepreneurs to up-level their online marketing game by being comfortable with their perfectly “imperfect” selves!

Forget the fancy outfits and makeup – people want to see the real YOU. It’s time to tell your story. Your community is waiting for you.

Tune in to this new episode of The Conscious Marketer podcast — Marketing With Authenticity and Confidence with Nika Stewart.

Key points covered in this episode:

[00:00:00] Introduction

[00:03:12] Showing up vulnerable connects you with people. Nika started out vlogging her cancer journey for fun, inspiring others by accident. She ditched trying to look perfect and embraced her bald look – and people were listening. She encourages embracing your fears and still doing it anyway!

[00:10:33] Cut out the fluff. This tip is crucial as short-form content is now dominating. Map out your bullet points, and cross out everything that doesn’t add to your story. The more you do it, the better you get at it.

[00:12:31] Find your “stop the scroll” moment. Identify your unique hook that will stop people from skipping your post. For Nika, it was her bald, almost-naked self that got her first viral video.

[00:16:30] Record yourself just doing anything! Most people hesitate to do video content because they’re scared of speaking in front of the camera. Practice by talking about your routines. Do this daily, and just delete these drafts.

[00:19:00] Choose a platform you love. And you can even repurpose your content and upload them to other places. Also, don’t forget to engage with your audience!

[00:21:49] Create content that keeps people on the platform. This will put you in favor of the algorithm. Instead of sharing external links right away, talk to your audience and share them right after.

[00:28:00] Revealing the real you inspire others! When you put yourself out there, it’s not just about you – it’s also about them. People want to see other people, and your uniqueness is bound to be discovered.

Nika Stewart is a Video Confidence Coach.  She helps creative entrepreneurs show up and shine online as the unique, brilliant superstars they are – with vulnerability, authenticity, leadership, and confidence, so they can get the recognition they deserve, make a meaningful impact, and grow a profitable business.

Links:

Website: http://nikastewart.com

Instagram: https://www.instagram.com/nikastewartshine/

Facebook: https://www.facebook.com/NikaStewartSHINE

LinkedIn: https://www.linkedin.com/in/nikastewart/

TikTok: https://www.tiktok.com/@nikastewartshine

Facebook Group: https://nika.live/group

SHINE Squad Membership: https://www.shine-365.com/

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Thank you for listening! The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. Please help spread the movement by leaving a 5-Star Rating & Review on Apple Podcasts and by sharing this episode with using the social share buttons. In appreciation,  Richard Taubinger & Kylie Slavik