Are you confused about having to sell something more marketable and compelled to water down your work or message? For the conscious marketer, there is an incredible amount of resistance to building a business that is not true to you.
Reframe how you look at your strategy and allow the intersection of pain, story, and core offer to weave in and out in crafting your message to your ideal audience and communicate the value so that people understand that they need and want what you provide.
Tune in to this new power-packed episode of the Conscious Marketer podcast — Conscious Messaging & Marketing Offers with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
[00:00:49] The hardest thing to market is your own offer. No one knows your product or service inside and out more than you. Being so close to managing your business can derail you if you cannot see more effective approaches looking at a distance.
What we do is look at the bigger picture and provide insights and guidance that eases the marketers’ path. Our course, Conscious Launch Accelerator, and other full-scale launching courses are unlike any others you can find! The spiritual principles we talk about are coupled with proven strategies where you get to work with your clients and market consciously in a way that feels good and fun.
[00:01:22] If you are in the business of healing and find that you are not addressing your customer persona, you don’t necessarily have to change your message! A few tweaks will help you reach those individuals depicting your target audience. Get specific about how that message applies to helping someone and touching a heart.
[00:02:03] One of the biggest myths people believe is that the role of marketing is to create the demand for your products or services. In truth, marketing is finding people who already have a pressing need for your offer. They already have the pain point and the problem, whether they know about it or not, and it is your job to make them aware that YOU have the solution.
[00:09:03] Balancing the positives with the negatives. You need to bring people into the realization of the help that they need. Otherwise, they’ll never make the change or overcome in areas where you are supposed to help them with your products or service.
[00:12:20] Kylie shares that the number one reason that more conscious entrepreneurs, practitioners, and marketers don’t sell as much as they want is that there’s this avoidance of sharing the pain within part of their messaging. Get specific about how you can empathize and help the people you are supposed to serve.
[00:20:58] It is a well-known strategy in business that the more narrow you go, the more clients you’ll have. Yet many conscious marketers still don’t sell as much as they want to because they fall into the trap of trying to reach everyone and selling to no one.
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KEEP LISTENING TO THE SHOW:
“Your story is the soundtrack to your purpose.”
In marketing, an evergreen program gets thrown around a lot like a mythical creature waiting to be discovered. But the challenge of these programs and batch-creating content is that things become irrelevant quickly.
“There is a connection between our wounds and the people we’re designed to serve,” says Jeffrey Van Dyk.
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Thank you for listening! What are your thoughts on this week’s episode of The Conscious Marketer’s Podcast? Comment below and join the conscious conversation. The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. Please help spread the movement by leaving a comment below and by sharing this episode with using the social share buttons. In appreciation, Richard Taubinger, CEO & Host