Traditional marketing plans are now outdated.
A digital marketing plan can help you navigate through the online world without all the stress and unrealistic goals.
Richard Taubinger and Kylie Slavik are here to break down the 5 steps to help you get started.
Tune in to this new episode of The Conscious Marketer podcast — The 5 Steps to Create Your Own Digital Marketing Plan with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
[00:03:53] Start with a minimal digital marketing plan. Know what your month and week would look like.
[00:06:25] Plan your emails for the year. Communicate with your email list. Bring something of value to them, and never forget to include updates.
[00:07:49] Strategize your social media presence. This includes choosing your platforms, determining your theme or branding, and how often you’ll post. A general rule is at least one video and one quality post. You may craft a bunch of content at once and schedule them or create them daily.
[00:11:09] Work on lead generation. Set aside one day of the week to plan your activities in finding new prospects. It can look like a monthly webinar, a quick training session, or improving your Facebook ads. Do strategic partnerships and joint ventures to expand your network even more.
[00:16:04] Have quarterly launches. Provide active offers in the market to create more impact in the world. It can be a membership, services, or a new product.
[00:23:47] Create IP assets. This takes time, effort, and money – but the rewards are astonishing. It can be a book, a podcast, a YouTube channel, a certification program, or an online course. These elevate who you are in the market, even passively.
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Episode 105: Maximizing Your Podcast as a Marketing Tool with Justin J. Moore
Do you struggle with marketing your own voice and having authority in your industry?
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Thank you for listening!
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In appreciation,
Richard Taubinger & Kylie Slavik