The constant chase to create an Instagram post or a TikTok video for your business can get exhausting.
If your goal is to create as much impact as possible with your marketing, consider making perennial content – a book, a podcast, a YouTube video, or anything that stands the test of time and doesn’t disappear on a feed.
It’s not urgent and takes more time to produce, but the results and benefits can boost your business to reach more customers and partnerships.
Tune in to this new episode of The Conscious Marketer podcast — How to Produce Perennial Content with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
[00:00:36] Richard Taubinger differentiates perennial content and expiring content. Kylie Slavik emphasizes the importance of a universal approach to storytelling.
[00:04:23] Write a book with a timeless message. It doesn’t have to be a bestseller, but it should impact people beyond your lifetime and resonate with the general public.
[00:13:22] Tell your origin story. What lessons or experiences can you give back to the world? What’s something that your kids and their grandkids can benefit from?
[00:14:47] Upload a niche podcast on every major platform. It expands distribution to a larger audience. Your listeners and guests will promote it on their social media – free of charge.
[00:19:19] Podcasts are a networking tool. When you invite like-minded experts to speak on your show: everyone gets to learn something new, and more doors open.
[00:22:31] Create YouTube content and repurpose it. You can break them down into video and audio snippets and blog articles. Videos can be left alone and gain traction over time. Pull topics from the core questions people ask you about in your field or business.
[00:25:28] Highly searchable businesses thrive on YouTube. From animal whisperers, practicing massage therapists, to shamanism – even people outside these fields can be curious enough to click on anything that sparks interest.
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KEEP LISTENING TO THE SHOW:
Are you someone who has lots of powerful ideas in mind but that looming fear of failure is holding you back?
Qigong and Tai Chi instructor Sandra Tjoa was not interested in marketing her services outside her locality. She distanced herself from the idea of using the Internet and technology.
Are you ready to take your business into growth mode?
Working really hard may get you a little bit more money and impact, but if you’re looking to make a quantum leap, it takes a mindset shift and a new business model to leverage your time and resources, and to 10x your revenue.
JOIN THE CONSCIOUS BUSINESS MOVEMENT
Thank you for listening!
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Richard Taubinger & Kylie Slavik