Are your offers not converting as much as you want them to be?
Even marketing experts can still be caught off guard with this issue.
If you don’t want to exert a ton of energy and time into your offers with little to no success, then evaluate and revamp 3 key aspects of your marketing: the avatar, the messaging, and your online community.
Tune in to this new episode of The Conscious Marketer podcast — 3 Ways to Optimize Your Conscious Offers.
Key points covered in this episode:
[00:01:22] Clearly identify your target avatar. Richard Taubinger points out that most marketers don’t take the time to familiarize their audience and use the correct language.
[00:03:28] Knowing your Avatar helps you understand what they need. As a conscious marketer, knowing your avatar lessens your workload because your full attention goes to a specific demographic. It’s impossible to please more than one group, so go for those people who would benefit greatly from your service.
[00:06:02] Break away from the expert’s curse. When you’ve done something for so long, you tend to forget how it feels to learn it for the first time. Take yourself back to when you were still a newbie to the product or service you’re offering so you can relate to them better.
[00:09:12] Look at the altitude of the offer. Scale it back when it’s too general, and get granular on what your audience really needs and wants.
[00:10:44] Utilize front-end messaging. Kylie Slavik recommends looking around in your niche and seeing what your competitors are offering. What makes your offer stand out from the rest? Set yourself apart by getting the right story.
[00:13:10] Present your product’s features along with their benefits. The burning question in your audience’s mind is: Can your product deliver the transformation it promises? When you lay out the benefits of what you’re selling, it supports the logical parts of their brain to move towards a purchase that feels safe to them.
[00:17:49] For Richard Taubinger, it’s a mistake to launch a membership site with an insufficient mailing list. A high conversion rate means nothing when your list is too small. One way to grow it is to create more expensive offers and use the profit for lead generation.
[00:20:45] Cultivate the right relationships and energy. Creating a tight-knit community and an honest image on social media is key to higher conversions. Share relatable experiences and take time to respond to your followers. Also, reflect on the energy you project onto others.
[00:27:05] Focus on your avatar, messaging, and email lists, and see bigger launches happen. Take these and apply them to your business for amazing results.
The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs.
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KEEP LISTENING TO THE SHOW:
The constant chase to create an Instagram post or a TikTok video for your business can get exhausting.
Everything you need is already within you! Spiritual Coach, Visionary and Author Gaby Puma reminds us of the value of creating a sacred dialogue within ourselves.
Before creating any kind of content – whether it’s an email, ad, or video – ask yourself:
“What is my intention?”
JOIN THE CONSCIOUS BUSINESS CONVERSATION
Thank you for listening! What are your thoughts on this week’s episode of The Conscious Marketer’s Podcast? Comment below and join the conscious conversation. The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. Please help spread the movement by leaving a comment below and by sharing this episode with using the social share buttons. In appreciation, Richard Taubinger, CEO & Host