Want to know one of the biggest reasons conscious entrepreneurs never get started on their vision or their dreams? They believe their market or niche is oversaturated. This belief keeps their gifts and their genius quietly hidden. And people who truly need the work that only they can deliver don’t get the help they need.
When they overcome this belief they see that the Universe has got their back. When we commit to our path wholeheartedly, no matter what obstacle we believe is in our way… amazing things happen.
Key points covered in this episode:
[00:01:47] There’s no saturation ever because what people are buying is YOU — they’re not necessarily buying a product or service.
Especially for those in the transformation space, your clients who desire to achieve the change seek that transformation by what they see in you.
[00:03:22] Conscious Marketer CEO Richard cites his experience when he first started teaching digital marketing. “The unique approach we have developed within our agency and with our clients is quite different from what other people do. Some people want to learn from me, and others don’t, and that’s OK.”
[00:02:40] When you go against the grain of what you’re really here to do, things get miserable, stressed & get out of alignment. Kylie Slavik shares how business can be difficult, and so many quit, yet those who are meant to do the work will always create their niche.
[00:03:47] Consider that people always want to learn something new and enter the market. They will come looking for you and the unique thing that only you can provide. Make sure you have to be somewhere where they can find you.
[00:06:12] Ryan Mckenzie – Co-Founder of Tru Earth, is an example of breaking through in the market with eco-friendly household products. He came along with a zero waste way of doing laundry, and his company grew to 7-figures in just one year.
[00:09:33] Take courage to go forward, create your brand and give the world your gifts. You may want to find markets that have a lot of people buying. You can look at what those other people are doing. And you know that there’s a developed market.
[00:11:05] Ask yourself these questions: How do I differentiate myself? How would I make it unique? What creativity could I bring in? What new customer base is not being served? What is coming into that market that I could align with and serve better than other people? Or how can I do it locally?
Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business.
The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath
KEEP LISTENING TO THE SHOW:
“Your story is the soundtrack to your purpose.”
In marketing, an evergreen program gets thrown around a lot like a mythical creature waiting to be discovered. But the challenge of these programs and batch-creating content is that things become irrelevant quickly.
“There is a connection between our wounds and the people we’re designed to serve,” says Jeffrey Van Dyk.
JOIN THE CONSCIOUS BUSINESS CONVERSATION
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Richard Taubinger, CEO & Host