An online platform is a powerful tool for connecting offers, generating leads, and gathering a loyal customer base.
It requires well-crafted solutions that take your ideal client to different levels and consistency in engaging with and building your audience. You must be able to provide value on the front end and get them wanting to hear more.
From content creation to affiliate marketing, these are just some of the ways you can do to expand your platform.
Tune in to this new episode of The Conscious Marketer podcast — How to Build Your Platform Up with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
00:00:00 Introduction
00:04:02 Grow an email list or a Facebook group to at least 10,000 members. Set up a free opt-in gift that targets your audience’s pain points, tailoring it into a solution they can’t resist. Bigger companies looking to support you want to see you have a strong audience base.
00:06:51 Create your own method, formula, or idea. You want to be the authority of your niche. Let it permeate through your podcast title, books, and main course. Get in the game of posting online, figure out your branding, and outsource the tedious work to the experts.
00:09:02 Cultivate a strong relationship with your audience. The best way to do this is to create valuable content. Identify your avatar and tell stories that cater to their problems and instill hope for transformation. Vary your content: text-based, images, or videos. You can also choose one you enjoy making and ensure it’s promoting your audience to engage with you.
00:13:29 Form a powerful network organically. Find ways to help others without anything in return. Make affiliate partnerships with entrepreneurs who have offers your audience might need and vice versa.
00:17:33 Start where you’re at and grow it. Pick one strategy that brings you joy and run with it. Everyone begins with zero visibility, but staying consistent will help build your platform over time.
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New Episodes Released Every Thursday
SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST
New Episodes Released Every Thursday
KEEP LISTENING TO THE SHOW:
Episode 119: Expertly Crafting Your Story and Messaging
Feel overwhelmed by the complexities of marketing and storytelling? Tune into the latest episode where we delve into the art of crafting compelling narratives with guest Ben Patwa.
Episode 118: The Art of Selling for Non-Salespeople
Feeling uneasy about the world of sales? Dive into this episode where we demystify the art of selling, especially for those who don’t consider themselves natural salespeople.
Episode 117: Omni-Channel Marketing VS Single-Channel Marketing
Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies?
JOIN THE CONSCIOUS BUSINESS MOVEMENT
Thank you for listening! The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. Please help spread the movement by leaving a 5-Star Rating & Review on Apple Podcasts and by sharing this episode with using the social share buttons. In appreciation, Richard Taubinger & Kylie Slavik
