Conscious Marketer clients are heart and soul focused, and consider their work a sacred mission. A common thread is the reluctance to sell for fear of coming across pushy or uncaring. It’s understandable.
The idea of selling doesn’t resonate for them. Serving is where they feel most comfortable. Today Richard and Kylie talk about how a focus on serving over selling can bring you the success that you desire.
Kylie shares how she went from reluctant to being comfortable selling her services. When she was first starting out, the concept of getting paid to do her work didn’t feel right. She loved helping her clients achieve great results and was okay with a small fee in exchange.
Hear how that changed for her as she began to help clients become even more successful. It was a shift in self-worth that helped her recognize how much value she was creating. From there she realized she deserved to be compensated appropriately.
Richard shares why he considers marketing and selling a sacred obligation. This is a shift that starts with your mindset. Hear how you can serve before selling so that your audience is attracted to what you are offering.
Sales conversations: what they are and what they are not.
Hear how Kylie and her mom had a car salesman sell to them, and how it can reframe how we think about sleazy sales.
A sales conversation is an opportunity to understand someone and what they need. That’s where it starts. Every time. It should be as empowering for you as it is for them.
Not all people are a potential client for you.
You want to bring in people that are highly aligned with what you can deliver. It’s tempting to want to sell to everyone but it’s not effective. When you can speak so clearly to the results your audience needs, they’ll start to come to you and ask how they can hire you or buy your products or services.
What’s the right ratio of providing value content and making an offer?
Richard explains that there are people on both sides. Some offer value continuously but never make an offer. Others only offer and promote without sharing value.
If you have something that’s available for sale all the time, Kylie suggests an 80/20 or even 90/10 ratio from your content to your offer.
It’s important to make sure your content is geared to the offer that’s coming. Kylie shares 5 examples that will make this so much easier!
What about launches?
Richard explains the product launch sequence they use. Think about how you can serve those who have joined your list looking for the valuable content you are sharing. It’s the best way to have people asking how they can work with you, no pressure sales required!
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KEEP LISTENING TO THE SHOW:
Episode 119: Expertly Crafting Your Story and Messaging
Feel overwhelmed by the complexities of marketing and storytelling? Tune into the latest episode where we delve into the art of crafting compelling narratives with guest Ben Patwa.
Episode 118: The Art of Selling for Non-Salespeople
Feeling uneasy about the world of sales? Dive into this episode where we demystify the art of selling, especially for those who don’t consider themselves natural salespeople.
Episode 117: Omni-Channel Marketing VS Single-Channel Marketing
Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies?
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Thank you for listening!
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In appreciation,
Richard Taubinger & Kylie Slavik
