Launching a Product Online Starts with a Process
You’ve created an offer, you’ve studied the market, and you’ve set out to solve a specific problem that you care deeply about. Unlike what most people assume, launching your product, course, or membership site online doesn’t have to difficult. In fact, understanding the process of an online launch and the reasoning behind each step will significantly reduce the amount of time you spend on your launch as well as the headaches that accompany poor planning.
So today, I would like to share with the launch process we use at conscious Marketer.
This is the launch process that we have created, implemented, and improved over the last 10 years of being in business at Conscious Marketer. Currently, we manage 20+ launches a year so I am excited to share with you the 5 step process that we have been perfecting over the years. Having a launch process is IMPERATIVE for a successful launch so here are our 5 key steps that are at the foundation of our process.
Step 1: The Initial Planning Phase
Planning your launch and organizing yourself is a crucial first step. In order to get the ball rolling, you will first need to get all of your ideas out of your head and onto paper ( or my personal favorite, a google doc).
During this phase, you will want to brainstorm, outline, and finalize the key components of your launch. This includes what your offer will be, the name of your product, price points, guarantees, bonuses, etc. During this phase, you are collecting all the ingredients you will need in your launch so you know exactly what you are working with. It is important to remember that during this phase, you must be decisive into order to move forward with planning your online launch successfully.
Step 2: Map Out Your Funnel & Timeline
Now that you have laid all all the essential components of your launch, it is the time to do some mapping. During this phase, you want to focus on your sales funnel and the timeline of your launch from start to finish.
For example, where will you send people once they opt-in to your email list? When will you present your front end offer? How long will your nurturing email sequence be? What will you post on social media to get your audience exicted for the offer? For a better understanding of your launch timeline and sequencing, be sure to listen to my interview with Destinee Berman titled “How to Launch Your Calling” by clicking here.
Once you have the funnel for your launch and timeline mapped out, then you are ready for the next phase!
Step 3: The Deep Dive Phase
Now that you have an understanding of what your launch is going to include as well as the order that everything will be presented, it is time for the next phase. This is the part of the process where you will collect all the assets and content that we need to create the launch.
While you may have a general idea of the launch is made of, this is where you dive deeper and fill out what you may be missing by asking deeper questions. If you are working with a team or a specific client, then this part of the launch process is best done in person.
During this step, you will be collecting all the content that we need so that we can then take it and spin it into great marketing material. With this information, you will be creating email copy, the sales page, video scripts, and Facebook ads. Essentially you are gathering additional information in order to create the four main assets needed to market your offer, share your message and expand your reach.
Step 4: Launch Production
You know what your launch will consist of, you maped out your time, and you collected all the raw materials that you need. So now is the time to take all the ingredients that you have collected and start creating! Write your emails, film your sales letter, create your offer graphics, etc.
All of the planning and organizing that you have done will pay off in this phase.
There is a saying in the launch community that for every hour you spend planning, you will save 10 on the back end. You have goals. You know your timeline. Now is the time to put everything together to produce all the elements of you launch that you need.
Step 5: Put it all into Action
Step five is where we put everything into action! This is when your videos are released, emails are sent, and content is delivered. Your launch is happening, people! During this phase, it is important to recognize your achievements, learn from your mistakes, and practice putting these 5 steps into action so that you will be ready for your next launch.
Without proper organization and planning, an online launch can seem overwhelming. But if you stick to these 5 steps, you will find that creating and executing a successful online launch is not as intimidating you initially thought. If you follow this simple guideline for your next online launch, you will find that you eliminate unnecessary stress on the back end. And just like anything, the more you practice and perfect your launch process over time, the more successful you will be.
Use this 5 step process in your own launches and let me know how it goes. What are you planning on launching this year? Comment below, I’d love to hear what y’all are up to!
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Richard Taubinger, CEO